A research community is a self-contained research platform, bringing your customers into your organisation. The Crowdtech All-In-One solution services all research needs (such as surveys, polls, diary studies, discussions and individuals chats) and is suitable to use across all devices.
Our technology has an integrated panel management system executing seamless respondent communication and management.
Research Communities thrive when working with customers recruited from your own databases. Having these ‘in-house research panels’ provides your organisation with a pre-qualified and willing group of respondents to participate in research on an as-need basis.
An eager group of consumers not only guarantees richer and more valuable data, it also enables you to create the brand experience your consumers desire. Whilst also cheaper than other recruitment sources, a research community allows integration with known customer profiles and segmentation enabling more targeted and personalized research.
The range of communities
Continuing, flexible and repeatable surveys opens the door to a wealth of knowledge. Testing concepts, attitudes and opinions is simple with the versatility of our technology all delivered in an intuitive manner. Aligning with your customer databases and segments is simply supported by our panel management software.
A perfect short-term setting for deep insights and unparalleled customer engagement.
Typically lasting 1 week up to 3 months and using either customer or externally recruited participants. Our integrated platform facilitates anything from singular campaigns, test one product/service, to short term diary studies.
The gold standard of Communities allowing a continuing blend of qual or quant techniques.
The most flexible and agile methodology, these can last anywhere from 6 months to multiple years. Totally branded and customisable to your requirements, you can conduct all your research in a cost-efficient manner.
Why choose Crowdtech?
All modules are interconnected so that all data is available within the entire platform. This makes it very easy to conduct both quantitative and qualitative research by means of Community, Dialogue and Survey. The right research method is always within reach.
Examples of this are:
- Communication tests
- Video tests
- Diary search
Developed for and by researchers
The Research Platform was developed through a far-reaching collaboration between Crowdtech's IT specialists and MWM2's market researchers. For this reason Crowdtech has been able to develop the platform in such a way that it is tailored to the needs of market researchers. This makes the Research Platform easy to use without programming knowledge, while a variety of advanced features are available. These include extensive routing, variable management and meta-analysis.
The security officer and data protection officer keep the security of the technology up to date and ensure Crowdtech complies with all laws and regulations. The platform is hosted on our own hardware in the Netherlands. Crowdtech is ISO27001 certified and meets all requirements regarding AVG / GDPR 2018.