The power of a Research Community
The power of a Research Community
Crowdtech is the number 1 supplier of innovative technology to start your own research community. A research community is one of the most effective methods to receive fast and valuable insights about your brand, communications and customer experience. On top of that, it’s a modern and respondent friendly way of doing market research.
In case you are not still convinced, we have asked a few of our clients and a respondent to tell you about the power of a research community:
“It’s a big advantage of a research community that we can also use it to get insights for quick decisions that have to be made. We cannot get those quick insights with traditional research methods and therefore our research community is very valuable to us.”
Ministry of Education & Culture
“I really like the community because I can easily respond to short and effective questions. And also because of the feedback I receive, when I have participated in a research project.”
Respondent – Anonymous on request
“Due to the quick and valuable insights we received in our research community, we were able to realize valuable service improvements. This is realy the power of a research community: it’s fast and you’ll get clear and valuable insights”.
I.R.S.
“Our research community provides our customers a way to express their opinions and ideas. We see a daily benefit from the valuable feedback and great ideas of our respondents in our research community. The community allows us to start a dialogue with our customers and we receive comprehensive insights around their experiences and needs.”
Current client – Anonymous on request
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These are unparalleled times. Old business models and paradigms are being thrown away as forecasts show the crisis is unlikely to subside soon. The post coronavirus world will see changes in our lives and our jobs. In the first weeks we were in shock, but now the time has come for us consider the future and to explore new ideas and new ways of working.
Start a think thank
Start a think tank in the form of a pop-up community with a (large) group of involved customers. Be open-minded and ask them to collaborate and co-create with you about topics such as:
Are there any demands in the market that our company can address?
How can we keep our customers engaged? Even if, for example, we are partially (or completely) closed?
Can we devise new products or services for the long term for this new reality and what should they comply with?
Pop-up community as an idea generator
A pop-up community is a good method to generate ideas within a short time span. Our pop-up community is plug and play and can be set up within one day. All you need to do is enter the emails of about 50 to 150 involved customers and ask them to work in tandem with you. Experience shows that most of them will because they value being listened to and their input is crucial to your organisation. Unlike other forms of research, a research community is a more exclusive form of research. Participants feel this and are even more committed.
How does this work in practice?
As soon as the community is in place, you as a marketer or market researcher ask your participants to respond to a statement or question. They do this when it is convenient for them. The participants can also see the reactions of other members and can respond and interact with them. Often a good basic idea grows into a solid and usable plan which your company can immediately action and adopt.
Affordable solution
We realise that in this business environment you are paying close attention to your budget. That is exactly why Crowdtech's community software is the solution. Because our community software is inexpensive, you will have collected a lot of valuable ideas within a couple of weeks, which help you be relevant and responsive. Your account with us can be short term as you pay per week.
Want to know more?
Want to see how a pop-up community looks and functions? Then request a demo here.
At Crowdtech, running communities is what we do. It’s the backbone of our business, and we constantly strive to improve the experience for respondents and clients alike.
From a client’s perspective, naturally the community is of vital importance, as it is the source of the research gathered in a project. However, traditionally these respondent platforms were not used to a great extent by clients.
Enhancing clients’ online platform experienceCrowdtech’s clients hail from a wide range of industries and designations. From finance to beverages to automobile companies (to name but a few), our users include researchers, agencies, technical teams and top management.
Our online communities deliver optimally to our respondents, but, always keen to see how we could improve our offering, we wanted to consider what could be done to increase the usability of our online platforms for our clients.
Our solution: A Wall of Insights.
Accessible yet comprehensive project summariesVisible to any client but not to respondents of a group, the Wall of Insights provides an attractive, accessible summary of either an activity or a whole project.
Once an activity is completed, the project researcher generates content to populate the Wall. It is displayed in bite-sized, easy-to-read segments, highlighting the key findings of the activity.
The Wall of Insights includes a number of elements, each contributing to the overall executive summary:
The statistics and demographics of the community’s participants, displayed in graph and data format
Reminders of the active (and inactive) themes in the community, detailing the questions that respondents were asked
A preliminary conclusion or hypothesis for each theme, based on what the researcher has seen thus far
Demographic graphs and relevant, interesting verbatim quotes pertaining to each theme
Where applicable, photos as well as text responses, to bring a theme to life
The name and contact details of the researcher/ moderator are also provided in case of any queries
Key take-outs, delivered quicklyThe project manager on the activity or project populates the Wall of Insights immediately after an activity is completed, ensuring that the content is optimally chosen to best represent the findings, prior to analysis.
Of course, more detailed analysis than this will be necessary to complete the project, but the Wall provides a fast turnaround of the most relevant take-outs from each activity, displayed in an easily digestible manner.
Accessible insights for all levels of clientWe believe that this enhancement to our offering will make the community platform more accessible to clients. From top management to junior researcher, we are confident that a single screen top-line summary of each completed activity, will add value to the research process.
Visit your project’s platform now to see the Wall of Insights for yourself! As always, our technical team is on hand to offer help, should you require it.