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Integrated platform

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Market research agencies

As a technology partner with a range of research agencies, we see up close how important good research technology is for the growth of those companies. There are many providers of research software and even more agencies that use this software. However, there are only a few agencies that successfully apply the endless capabilities of first-class research technology.

Our all-in-one research platform helps your company in this constant flow of development. With our platform you can combine different forms of market research in order to stay in touch with your target group. In addition to being able to come into contact with all kinds of different target groups, our platform also ensures a faster way of researching. Because there is no need to use different research tools, you have bundled all data and insights within one platform. This way you can conduct research, keep track of your results, format them visually and send them out to the various departments within your organization.

Explore our market research platform

 

 

An example of a successful match between market research agency and technology provider is MWM2.

MWM2 from Amsterdam has grown year after year in the highly competitive Dutch market. What is striking about this innovative agency is that more than 80% of its turnover is linked to clients with a subscription to the technology. What makes MWM2 standout in this cluttered market and what role technology played in it?

"A large part of our success is of course because MWM2 always puts the right person and skills on a project. To optimise our consultants' qualities though, the right research tools must also be available. MWM2 has found a perfect match with Crowdtech. Crowdtech's software is versatile: we can easily set up advanced communities, carry out qual and quant projects using the same software and view results immediatly both for the researcher and clients. The software also allows our clients to conduct ‘DIY’ projects. This gives us the opportunity to establish long-term relationships with clients and ultimately generate stable turnover."

Govert van den Bos, director at MWM2

The main benefits for research agencies

All-in-one platform
All modules are interconnected so that all data is available within the entire platform. This makes it easy to process survey data in a dashboard or to start a research with the Research App via a community. With Crowdtech Connect, all data is then automatically linked back to your own systems. This makes other market research tools unnecessary.

Increase sales with repeated longer term revenue

Panels and communities generate high and recurring sales . Often our clients engage with their customers through panels or communities over several years. This creates a bonded relationship between research agencies and clients.

  • Long-term relationship with the client
  • Ability to conduct fast, agile research projects
  • Annual recurring revenue for both licenses and community management
  • Continuous flow of sales through qualitative and quantitative research projects

With relatively low costs for the technology, a signifcantly higher total project turnover can be secured. For example, panels can generate € 600,000 in turnover for the agency, with the technology compinent close to € 30,000. That is an ROI factor of 20!

With the Crowdtech research platform, agencies can commercialise panels and communities to their clients with seemless set up and ongoing implementation.

Lower costs through working more efficiently
Often several departments are involved in conducting research projects especially while individuals and tools are not integrated. This results in higher and unnecessary project hours, project management time, manual data linking and longer lead times and all with high associated costs. Our end-to-end platform makes these costs and barriers unnecessary.

Working with different research tools is inefficient and leads to errors. We offer customers an all-in-one platform combining panel management with quantitative and qualitative research. The data resides in one platform and not a hotchpotch of different tools and techniques.

Higher response and engagement
When developing our technology, we always put the respondent first. This means, among other things, that the modules within the platform are all visually attractive, intuitive and of course also suitable for mobile. We also conduct our own research into the wishes of the respondent and use UX techniques such as eye-tracking to realize the best possible experience for your customers. All this leads to fewer dropouts and a higher response.

Developed for and by researchers
Our Research Platform has been developed through extensive collaboration between our IT specialists and the market researchers at MWM2. For this reason, we have been able to develop our platform in such a way that it is tailored to the needs of market researchers. This makes our Research Platform easy to use without programming knowledge, while a variety of advanced functions are available. This includes extensive routing, variable management and meta-analyses.

Real-Time Results
With our All-in-One platform you always have access to real-time results. The online reporting environment shows these using clear and customizable graphs and tables. Of course, an extensive online response analysis is also available.

AVG and GDPR
Innovation goes hand in hand with the security of technology and data. Our All-in-One platform runs on our own servers. The data remains within the EU data space, is fully AVG/GDPR compliant and ISO27001 certified.

24/7 Support
W offer 24/7 support through e-mail, chat and by phone. During office hours we're available by phone and chat. Also, there is an online manual available for reference.