The Customer Panel is an initiative of ABN AMRO to involve clients in the optimization of their services. Panelists will be regularly invited by e-mail to complete a questionnaire via internet.
WHO:
- An ABN AMRO investors platform with a focus on both customers and non-customers so they can oversee the total market
- 6.000 members
WHY:
- The aim of this community is to be a platform with a focus on financial services in general where we can explore opinions about mutual funds, financial products, rates and new initiatives
WHAT:
- Surveys
- Online forum discussions
- Result feedback
- Offline recruitment
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