Statistics show that Crowdtech Survey leads to considerable boosts survey response rates! Both B2B and B2C target groups need to be motivated and encouraged to participate in surveys as well as remain engaged within the actual survey. Crowdtech continues to grow through its innovative technology, and has developed various additional methods boosting survey responses by 30%:
1. PERSONALISE ALL COMMUNICATION TO INITIATE ‘TRUE DIALOGUE’
Something people often forget about is to use data enrichment in the invitation and reminder emails. Using personalisation in invitation emails is something what can make a big difference. Research shows that using a personalised email boosts response rates with 11%. Besides the emails respondents expect that you personalise a survey to their personal situation, using routing, condition based scripting and piping.
2. RESPONSIVE DESIGN, ALLOWING RESPONDENTS FLEXIBILITY
What also struck our attention is the influence our responsive design had on response rates, especially for younger target groups (up to 30 years old).
Crowdtech's seamless device diagnostics functionality makes it possible to easily run simple surveys through switching between devices within same survey through. Crowdtech's responsive design feature in Crowdtech Survey is at no extra cost.
3. VISUALS, VISUALS, AND VISUALS
Gamify surveys, heat maps as data, using branded templates, intrigue youngsters and more through the eye pleasing and teasing Crowdtech Survey. We have heard from various clients that Crowdtech Survey allows for excellent graphic question types to be used, boosting survey responses and allowing to combine generic picture clicking data to be fed back as heat-map data files for analyses.
4. CLICK-START MAIL
Allowing respondents to enter questionnaire via initial invite email has allowed Crowdtech to boost survey response by 28%! Answering 1st question via email invite link has helped respondents confide in questionnaires’ authenticity, allowing them direct access to remainder of survey. This ‘click-start invite’ method together with the device diagnostic feature of the Crowdtech Survey tool allows respondents ‘no fuss’ access to questionnaire whenever, wherever!