Are your research projects geared to the increased use of mobile phones? For years we have seen an increase in the use of mobile phones in all facets of life and of course people now use phones to respond to surveys.
Clients are often reluctant to design for mobile first due to the short questionnaire on mobile and the perceived shallower insights. Many surveys are designed with desktop and tablets first following the mantra ‘the more questions the more insights’ ignoring the risk of respondent burnout. However the beauty of online communities is instant re-engagement is possible, so we have flexibility to revisit projects quickly and to really understand the customer in the moment.
Here are our mobile survey top tips:
- Fewer questions more frequently works. Our studies show that it is much better to ask your target audience just a few questions on a more frequent basis.
- Keep the questions short and precise with simple to use and intuitive graphics
- Design around the respondent (and their mobile phone) first.
There are an increasing number of organisations that like to send a questionnaire shortly after the touchpoint with their customers. For instance, directly after a visit to a museum or a shop, so the insights of the customer experience are reflected before becoming clouded with new or other experiences. You can imagine how important it is to send a questionnaire that is mobile-friendly. The respondent experience has to be perfect. There is no room for technical failures, formatting failures or blips. An email has to be read as smoothly on a mobile phone as it does on a desktop or laptop.
Crowdtech encourages you to make your research projects mobile-friendly. It will not only increase the response, but it will also show respondents that your organization is fit for the future. That’s why all our questionnaires are automatically made mobile-friendly.
If you like to receive more information, please do not hesitate to contact Graham Marshall via email: firstname.lastname@example.org or tel. number +44 (0)208 282