Evolution Panel

Having run over 300 customer panels and communities Crowdtech has developed a world class expertise in this field and we are uniquely positioned to observe and understand the Industry shifts. 

In recent years we have observed the usage of customer panels is shifting as Clients become increasingly familiar with the methodology and are more comfortable managing the technology themselves. Through gaining greater understanding of the possibilities of using Communities in their research plans, they are increasingly preferring connected communities more than customer panels.

It started with surveys
Initially, a customer panel was an advanced database with a cohort who were infrequently presented with a survey. Surveys alone of course were inadequate: they are mainly one-way traffic and do not always provide enough depth of information. Underlying motivations proved difficult to pin down with a survey.

Customer panel becomes a community
Customer panels gradually morphed into communities and Clients demanded a platform allowing them to bring their own customers into their organisation and encouraged customers to communicate with each other all supported by research methods such as a forum discussion, one-on-one’s in addition to the survey.

More ways to listen to customers
In the course of time Crowdtech has developed wider ranges of online tools to understand consumers: via a questionnaire, a challenge, a poll, a live conversation or keeping a diary. The biggest advantage is that customers like to be involved and this allows the deeper behaviour to be traced and measured through on-going dialogue with the same respondents.

The presentation has also changed
The presentation of the research has also changed. Investigations are visually appealing; they are short, beautiful with intuitive question types and little text. So many barriers to participate have been removed.

Link other sources to research data
The next step is to link external sources to the customer panel or research community, such as data from CRM systems, or data from social media. The answers become richer through this combination of data and investigations to-the-point where customers are no longer questioned on facts that an organization already has sufficient data for.

Graham crowdtech

Contact me:


Graham Marshall

graham.marshall@crowdtech.com
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Survey

Crowdtech Survey is a user-friendly management environment allowing organisations to design and execute visual and interactive surveys, link external inputs, send emails and view results in a real time dashboard.


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Research Panel

Continuing, flexible and repeatable surveys opens the door to a wealth of knowledge.

Testing concepts, attitudes and opinions is simple with the versatility of our technology all delivered in an intuitive manner. Aligning with your customer databases and segments is simply supported by our panel management software.


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Research Community

The gold standard of Communities allowing a continuing blend of qual or quant techniques.

The most flexible and agile methodology, these can last anywhere from 6 months to multiple years. Totally branded and customisable to your requirements, you can conduct all your research in a cost-efficient manner.


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