The latest panel studies from Crowdtech show that there is a huge potential for innovative research methods, especially among youngsters.
We asked members of various panels motivates them to join a panel. Almost 50% of the young members of a panel (age 18 – 24) said that they were increasingly willing to participate in more innovative and interactive ways of research, such as a survey via a Research App or a website query. 34% of them said they were willing to make a photo or a movie as part of a research project. And 32% of them is also willing to travel for a research project.
For the majority of the members of a panel, the ability to give their opinion remains the main motivation to join a panel. No less than 91% of them said they find it (very) important that a company listens to their opinion. There is a reason why they should, since 32% of the members said that their ideas will help the company to improve their products, services and customer experiences.
Regular feedback pays of
The study found that members who feel they are being listened to are twice as often promotors of an organization that the panellist who do not have this feeling. Providing feedback on a regular basis should therefore be one of the main objectives of any company using a research panel.