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Original research?

The latest panel studies from Crowdtech show that there is a huge potential for innovative research methods, especially among youngsters.

We asked members of various panels motivates them to join a panel. Almost 50% of the young members of a panel (age 18 – 24) said that they were increasingly willing to participate in more innovative and interactive ways of research, such as a survey via a Research App or a website query. 34% of them said they were willing to make a photo or a movie as part of a research project. And 32% of them is also willing to travel for a research project. 

Opinion counts
For the majority of the members of a panel, the ability to give their opinion remains the main motivation to join a panel. No less than 91% of them said they find it (very) important that a company listens to their opinion. There is a reason why they should, since 32% of the members said that their ideas will help the company to improve their products, services and customer experiences. 

Regular feedback pays of 
The study found that members who feel they are being listened to are twice as often promotors of an organization that the panellist who do not have this feeling. Providing feedback on a regular basis should therefore be one of the main objectives of any company using a research panel.

Melvin bechan MWM2

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Melvin Bechan

Research Panel

Continuing, flexible and repeatable surveys opens the door to a wealth of knowledge.

Testing concepts, attitudes and opinions is simple with the versatility of our technology all delivered in an intuitive manner. Aligning with your customer databases and segments is simply supported by our panel management software.

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Pop-Up Community

A perfect short-term setting for deep insights and unparalleled customer engagement.

Typically lasting 1 week up to 3 months and using either customer or externally recruited participants. Our integrated platform facilitates anything from singular campaigns, test one product/service, to short term diary studies.

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Research Community

The gold standard of Communities allowing a continuing blend of qual or quant techniques.

The most flexible and agile methodology, these can last anywhere from 6 months to multiple years. Totally branded and customisable to your requirements, you can conduct all your research in a cost-efficient manner.

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