Crowdtech is convinced that it is of crucial importance to listen to your stakeholders. Organisations who have a research based dialogue with their stakeholders, make better decisions and are more successful. A dedicated Research Panel is an ideal tool for organisations that want to set up an ongoing dialogue with its stakeholders.
The main challenge to manage a successful dedicated panel is how to keep your panel members engaged. To begin with you need a high-end panel management solution to make life easy for the panel manager. To really keep the members engaged however they expect something in return for their voice.
INGREDIENTS OF SUCCESS
PASSIONATE PEOPLE ARE EASY TO ENGAGE
Research conducted by Crowdtech shows that panel members participate in surveys primarily because they want to ‘help an organisation improve its products/services’, ‘voice their opinion’, and because ‘they were asked’. It is important that a member feels passionate about a theme in order to trigger these motivators.
Brand the Research Panel to show members what it is all about. Use social media to communicate about the Research Panel, e.g. an own Facebook-page/Twitter-account.
Research by Crowdtech shows that 73% of the panel members think it is of (great) importance to receive feedback on the results.
IT’S IN THE GAME
Think of challenging question(type)s/tasks for the panel members. Visual and intuitive question types increase the motivation to participate.
MOBILE IS NO LONGER THE FUTURE, IT IS THE PRESENT
Reach out to those that access their emails via smart phone. Create short and simple surveys in order to enable those that do not have a lot of time but are willing to voice their opinion on issues they are passionate about.
GET IN TO DIALOGUE WITH STAKEHOLDERS
Invite members to get in to dialogue with each other in an online community, combining both online qualitative and quantitative methods in one platform, allowing the perfect setting for dialogue and true insightful information.