Gazelle

Pop-Up Community

Crowdtech Pop-up Communities allow clients to run short term online communities, combining both online qualitative and quantitative methods in one platform, allowing for the perfect setting for dialogue and true insightful information. A Pop-up Community can last from less than 1 week through to 2 months, and is inclusive of all the advantages stemming from original online communities: including personalised community portals, community management, and as well as output as all ‘part of the game’.

 

During a period of 3-4 weeks, carefully selected community members were actively involved in helping to develop and refine the Asian Weeks-campaign. Assignments and debates fuelled the community members to collaborate with one other under dialogue manager supervision. The enthusiasm from participants and their contributions were inspiring and valuable, leaving behind a wealth of information that has helped shape McDonalds´ new campaign.

"CROWDTECH POP-UP COMMUNITY PROVIDES TRUE CUSTOMER INSIGHTS"

MAIN FEATURES
  • Custom-made community portal
  • Forum in Facebook-based structure
  • Online polls
  • Crowdsourcing and co-creation
  • Sub-group discussions
  • Alert mail functionalities
  • Rate posts
  • Upload images or videos (as participant)
  • Use background variables
  • Link with Crowdtech Survey
Graham crowdtech

Contact me:


Graham Marshall

graham.marshall@crowdtech.com
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Pop-Up Community

A perfect short-term setting for deep insights and unparalleled customer engagement.

Typically lasting 1 week up to 3 months and using either customer or externally recruited participants. Our integrated platform facilitates anything from singular campaigns, test one product/service, to short term diary studies.


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Dialogue

Crowdtech Dialogue is the perfect forum for deep engagement with consumers, enabling group conversations, co-creation, in depth one-on-one, chats and sharing media.


Read more cases and news about Dialogue