Crowdtech Pop-up Communities allow clients to run short term online communities, combining both online qualitative and quantitative methods in one platform, allowing for the perfect setting for dialogue and true insightful information. A Pop-up Community can last from less than 1 week through to 2 months, and is inclusive of all the advantages stemming from original online communities: including personalised community portals, community management, and as well as output as all ‘part of the game’.
During a period of 3-4 weeks, carefully selected community members were actively involved in helping to develop and refine the Asian Weeks-campaign. Assignments and debates fuelled the community members to collaborate with one other under dialogue manager supervision. The enthusiasm from participants and their contributions were inspiring and valuable, leaving behind a wealth of information that has helped shape McDonalds´ new campaign.
"CROWDTECH POP-UP COMMUNITY PROVIDES TRUE CUSTOMER INSIGHTS"
- Custom-made community portal
- Forum in Facebook-based structure
- Online polls
- Crowdsourcing and co-creation
- Sub-group discussions
- Alert mail functionalities
- Rate posts
- Upload images or videos (as participant)
- Use background variables
- Link with Crowdtech Survey