The best consultants are your consumers! Research communities enable close proximity to your customers allowing business decisions to be based on sound understanding of attitudes, behaviour and motivations.
Research Communities allow immediate and permanent access to customers’ supported by research technology with significant flexibility to run planned and ad-hoc projects.
Consumers talking to you
All our communities are fully brandable and all communication is in your brand ‘skin’. Surveys, emails and the Community forum has your look-and-feel ensuring respondents feel part of the brand. This is supported by a dedicated website where respondents can access the community, understand FAQ’s and learn more their involvement with the community.
Who to talk to?
Research Communities thrive when working with customers recruited from your own databases. Having these ‘in-house research panels’ provides your organisation with a positive-critical and knowledgeable participants.
A simple file upload incorporates all your customer details, email addresses, demographics, purchase history and preferences so you are researching what you don’t know rather than what you already know.
How to talk to your consumers?
The best communities integrate a variety of research techniques with best in class qual and quant methodologies. The Crowdtech survey platform is intuitive and mobile friendly, the platform has 20+ question in over 20 languages. Incorporating qualitative research post study is a powerful and simple process, allowing co-creation, on-one-one chats, video sharing, diary studies, and bulletin boards.
This seamless integration is supported by our panel management software, ensuring you are always talking to the right consumer, with regular participation without over researching the same respondents.
Successfully setting up and managing a Research Community requires regular research projects, clear motivating communication back to the Community and enough focus to keep the community alive. Throughout the years Crowdtech has set up and managed over 150 Research Communities in various industries. With our experience let us help you to set up your own online research community.
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