Pop-Up Community

Maximize the impact of your research quickly and effectively
Obtain valuable insights and ideas
Easy to use and customizable to match your brand identity
Gather feedback and enhance your products and services

Utilize a pop-up community for impactful qualitative research.

Generate valuable ideas and customer insights rapidly, gaining a deeper understanding of your target audience. A pop-up community typically remains active for a few weeks, providing you with the necessary answers in a short period. Crowdtech Pop-up Community is a plug-and-play solution that can be launched within a day, enabling you to delve into your market research promptly and efficiently.

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For insights that will drive your progress

Generate valuable ideas and insights within a few weeks and gain a deeper understanding of your target audience. Engage in qualitative market research swiftly and effectively with a pop-up community. Kickstart your active think tank within a day.

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Brands that work with Crowdtech

Gain valuable insights and ideas in no time

Receive immediate responses with a pop-up community

Crowdtech's software for a pop-up community is the ideal solution for obtaining deeper understanding. This short-term qualitative market research solution offers an optimal environment for obtaining profound insights and fostering high customer engagement. By bringing together these elements in a single community, you can develop a clear and comprehensive overview, providing a solid foundation for making well-informed decisions. Obtain answers that drive product and customer advancement.

A comprehensive solution for qualitative research

The Crowdtech platform, fully integrated and interactive, offers a comprehensive solution for pop-up communities. It is designed to support various types of short-term qualitative research and research objectives. Whether you need to conduct single campaigns, test a specific product or service, or carry out short-term diary studies, our platform can cater to all your needs. Once the community is established, participants can conveniently provide their responses to statements or questions. Within a few weeks, you will have access to valuable insights and ideas that can serve as a foundation for further development.

A space where your customers are truly heard

Pop-up communities or online forums are short-term in nature. Typically, a pop-up community lasts for one to three weeks. For this qualitative research, you can utilize existing customers or externally selected respondents. This type of market research incorporates all the characteristics and advantages of a long-term research community, with questions and topics closely aligned with the project objectives.

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From a simple idea to a complete business plan

One significant advantage of conducting market research using our pop-up-community software is is that the answers are visible to all participants. This allows for ample opportunity for discussion within the research. With the input of participants, their insights, and ideas, a simple idea can swiftly develop into a fully-fledged plan. If you aim to maximize impact within and alongside your target audience, the pop-up community serves as an effective idea generator.

Within the community, participants not only have the opportunity to express their opinions but also have a platform for their own contributions. In practice, a pop-up community generates a range of fresh ideas as participants are more engaged and able to speak openly. They receive attention, visibility, and appreciation.

Utilize the Pop-Up Community for Innovation

By engaging the community in the ideation and concept development process, you receive immediate feedback from your target audience, enhancing the likelihood of successful product launches. Moreover, the community can contribute to product testing and help determine the optimal pricing strategy. The swift and efficient workflow of the Pop-Up Community enables you to swiftly comprehend the needs and desires of your target audience, empowering you to meet those needs with innovative products and services. Explore the possibilities of the Pop-Up Community for your innovation endeavors and elevate your ideas to new heights.

Do you have a question? I can provide the answer!

Joost Korse

Support & Asstistance

Pop-up Community is a part of Crowdtech Insights. This comprehensive platform, designed by researchers for researchers, enables over three hundred organizations to create tangible results. It achieves this by asking relevant questions to obtain crucial answers. You maintain complete control over your research endeavors.

Crowdtech is accessible to everyone. Our software is user-friendly and provides a diverse array of advanced features. The research environment can be fully tailored to align with your company's or client's branding. Furthermore, if you require any support or assistance, the Crowdtech support system is available 24/7, offering online, chat, email, and phone assistance.

Discover the value of Crowdtech Insights

As you reach the end of your research journey with the Pop-Up Community, it is crucial to recognize the extensive benefits that Crowdtech Insights brings. Our integrated platform comprises four additional products that seamlessly collaborate to offer a diverse range of market research capabilities. By integrating various research approaches and methods, you can achieve a more comprehensive and profound understanding. This empowers your organization to make informed decisions and devise successful strategies. Furthermore, with Crowdtech Insights, you can adapt to evolving market conditions and gain deeper insights into your customers' needs.

Here is the complete lineup of Crowdtech's offerings:

Crowdtech Insights

Benefit from all Crowdtech products and the seamless integration between these tools for comprehensive and versatile market research.

Discover Insights

Research Community

Collect qualitative insights through discussions and other interactive research methods.

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Survey

Create mobile-friendly, smart, and visually appealing online surveys for short-term quantitative market research.

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Research Panel

Manage respondents for an extended period and go beyond one-time quantitative research with the Research Panel.

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Insight Community

Combine the best of quantitative and qualitative research with our Insight Community.

More information

Pop-Up Community

Our pop-up community is plug and play and can be set up within one day.

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News:

Pop-Up Community

These are unparalleled times. Old business models and paradigms are being thrown away as forecasts show the crisis is unlikely to subside soon. The post coronavirus world will see changes in our lives and our jobs. In the first weeks we were in shock, but now the time has come for us consider the future and to explore new ideas and new ways of working. Start a think thank Start a think tank in the form of a pop-up community with a (large) group of involved customers. Be open-minded and ask them to collaborate and co-create with you about topics such as: Are there any demands in the market that our company can address? How can we keep our customers engaged? Even if, for example, we are partially (or completely) closed? Can we devise new products or services for the long term for this new reality and what should they comply with? Pop-up community as an idea generator A pop-up community is a good method to generate ideas within a short time span. Our pop-up community is plug and play and can be set up within one day. All you need to do is enter the emails of about 50 to 150 involved customers and ask them to work in tandem with you. Experience shows that most of them will because they value being listened to and their input is crucial to your organisation. Unlike other forms of research, a research community is a more exclusive form of research. Participants feel this and are even more committed. How does this work in practice? As soon as the community is in place, you as a marketer or market researcher ask your participants to respond to a statement or question. They do this when it is convenient for them. The participants can also see the reactions of other members and can respond and interact with them. Often a good basic idea grows into a solid and usable plan which your company can immediately action and adopt. Affordable solution We realise that in this business environment you are paying close attention to your budget. That is exactly why Crowdtech's community software is the solution. Because our community software is inexpensive, you will have collected a lot of valuable ideas within a couple of weeks, which help you be relevant and responsive. Your account with us can be short term as you pay per week. Want to know more? Want to see how a pop-up community looks and functions? Then request a demo here.

Survey Tool - Superior, more functional and more beautiful

"Survey 2.0", is our name for the next phase development of our survey software and will send even better-looking questionnaires to respondents. Visually attractive questions are a key component of gaining higher response rates. In addition, it is important that, for example, complex surveys that traditionally work better on pc’s and tablets function seamlessly on mobile phones. Survey 2.0 allows you to create one questionnaire layout that reads perfectly on all device types and browsers, meaning you can send out a survey without the extra step of testing across differing devices. We will have our new version Survey 2.0 live in the summer" Better integration with other data sources "With Crowdtech we offer an integrated platform for all forms of research, but it is also important to be able to link our platform to other systems. After all, modern day market research consists of many sources, so it is important to bring this together in a smart way. We are doing this with the development of a Rest API laying the foundation for customers to fully integrate questionnaire data from Crowdtech into CRM systems or other databases. For example, two way integration into Salesforce or Zapier is fully automated in an efficient and easy to implement manner." Real-time data loading into surveys "For an integrated platform, we also require tools that fit together perfectly. This is why we are launching an even smother collaboration between our panel management system and our Survey tool and this will be available in the coming quarter. This will allow you to load real-time data from the Research panel into Survey, enabling flexible and efficient use of this data in questionnaires, communication (e-mails) and data analysis". Quicker "To keep innovating, the platform needs natural maintenance. We rolled out an upgrade earlier this year to make test automation easier. This is an important step towards building more functionality in the future. With more automated tests, this is a faster and less error-prone process. Additionally, we continuously implement non-functional upgrades in the software ensuring the platform complies with the most recent security standards".

Community engagement is a two-way conversation

When requesting participants to complete a survey or a focus group you are opening up a conversation between the brand and the customer. Like any conversation this is an opportunity for both sides to share their thoughts and to ask questions. So often in market research, and especially with access panels, this is often one sided, the brand pays a small incentive yet asks a lot of questions, gains real insights and supports their business objectives. Participants have a one-way conversation yet they can’t hear the brand on the other side. The power of communities is where both sides of the conversation are getting an equal amount of satisfaction. It is one of the best ways of recognising participants’ efforts and is one of the most effective aspects to increase engagement. It lets participants know that they have been heard, that their feedback matters and has been taken on-board. Why share results? Sharing information on the main findings, what in future will change and why you want to make this change will ensure members stay engaged throughout future phases Engaging participants by sharing updates on how the research will be used will make recruitment for any future projects much easier. Contributing and having their opinion heard is a central and key motivator in signing up to a research community. Confirming that members’ opinions are driving change embraces that motivation and reduces or can totally negate the reliance on incentives An over reliance on incentives can be dangerous as the conversation becomes a transactional one. As well as the typical prize draws try and be creative and link this to your brand: ‘a tour of the factory’, or ‘exclusive VIP access to events’ for example. How to share results: You can involve your marketing team – sharing feedback can become part of your marketing messages, which will not only engage those who took part in the study, but also those who didn’t. Simply knowing that you have asked customers to take part in meaningful and impactful research and are now sharing with them the effect that it has had on the product/service or the brand itself, will start influencing perception of your entire customer base; the secondary result of this will be that more of your customer-base will look to take part in the next research experience, meaning that the sample of willing participants will be bigger next time around. Ask your internal insight team to follow up with everyone who has been involved in the study. A quick internal update to the insight team on how you used the research is all they will need to create a compelling follow-up email, newsletter, infographic, of video update detailing the impacts and changes made to those who took part A simple forum discussion or which allows the participants to quickly and easily find the trail of impacts and changes whenever they please, or through a series posts by the moderator of the online community. Keep this channel widely available for your customers to suggest topics for discussions – you will be surprised how much detail and how many valuable insights this will generate. The best technology should have a dedicated feedback mechanism, and this should be easy for the end user to simply click and share a message. If participants know the impact they're having on the business, then they know their contribution was acknowledged and valuable.