Research Community

Enhance and Thrive in Partnership with Your Customers
Validate Trends through Ongoing Feedback
Acquire Valuable Insights into Brands, Communication, and Customer Experiences

Delve Deeper into the World of Your Customers

Research Community provides an ideal setting for collaborating with customers to enhance and expand your brands, services, and products. Organizations that genuinely listen tend to outperform others. Crowdtech aids companies in posing the appropriate questions to the right individuals, leading to profound insights. Discover the cutting-edge technology and distinctive support of Crowdtech for comprehensive qualitative market research.

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Working together to foster growth and improvement

A comprehensive solution for all types of qualitative research. Harness a range of effective methods for conducting in-depth qualitative research on a single platform to gain valuable insights from your target audience.

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Brands that work with Crowdtech

Research Community

A single platform for all research needs

Crowdtech is a prominent provider of innovative technologies for building your own research community. Our research platform offers highly effective methods for swiftly obtaining valuable insights into brands, communication, and customer experiences. Conduct online qualitative market research in a modern and user-friendly way, cultivating and enhancing long-term relationships with clients and consumers. Research Community encompasses all qualitative research methods in one platform, allowing you to explore, combine, and attain groundbreaking insights.

Enhance engagement and embrace feedback

Within the Research Community, you maintain ongoing communication with your target audience. As a researcher, you actively engage in conversations among participants. Make sure they feel heard, show appreciation for their feedback, and emphasize that every opinion is important. By sharing results related to organizational changes, service improvements, and product enhancements based on the insights gathered, you foster engagement and contribute to a strong community. It's a community that customers and consumers are eager to join.

Stay connected with your target audience

Whether you're looking to conduct market research directly with your customers or if you're a research agency in search of a comprehensive tool for focused research on behalf of your clients, we enable you to ask the appropriate questions in various forms of qualitative market research. Improve insights by maintaining continuous communication with customers. Test new products and services by engaging in interesting and thorough discussions, as well as utilizing other online research methods. Uncover and validate trends and achieve deeper awareness by consistently engaging in conversations with your target audience.

One solution for all research needs
Effective and valuable
Use multiple research methods
Diverse and advanced functionality

Developed for and by researchers

Research Community has been developed for and by market researchers. The platform is completely tailored to the needs of research agencies and organizations that want to conduct market research. Everyone can use Crowdtech – you don't need any programming knowledge for this. At the same time, a variety of advanced features are available. Moreover, we offer extensive customization options, which means you can have your research environment fully designed in your corporate style. For researchers, by researchers. Crowdtech: the best solution for qualitative and quantitative market research.

Growing together: these partners have preceded you

Crowdtech's Research Community is used by a diverse range of clients, and we are proud of that. This showcases how our qualitative market research solution helps companies and organizations in all sectors ask the right questions and obtain answers that aid their improvement and growth. Are you interested in our clients? These organizations are enthusiastic about sharing more about the power of Crowdtech!!

Do you have a question? I can provide the answer!

Joost Korse

Support & Assistance

Research Community is a component of Crowdtech Insights. This comprehensive platform, created by researchers for researchers, empowers over three hundred organizations to make a significant impact. This is achieved by asking pertinent questions to acquire crucial answers. You retain complete control over your research endeavors.

Crowdtech is accessible to everyone. Our software is user-friendly and offers a wide array of advanced features. The research environment can be fully customized to align with your company's or client's brand identity. Should you require any assistance or support, the Crowdtech support system is available round the clock, seven days a week, through online channels, chat, email, and phone.

Transform your research process with Crowdtech Insights

Crowdtech Insights is designed to give you and your clients full control over the research process, offering a wide range of advanced functionalities while remaining user-friendly. The platform provides a powerful and secure solution for all your research needs. Additionally, you can fully customize the research environment to match your company or client's branding.

This is the complete offering of Crowdtech Insights:

Crowdtech Insights

Benefit from all Crowdtech products and the seamless integration between these tools for comprehensive and versatile market research.

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Insight Community

Combine the best of quantitative and qualitative research with our Insight Community.

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Research Panel

Manage respondents for an extended period and go beyond one-time quantitative research with the Research Panel.

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Pop-Up Community

Discover detailed insights with temporary, tailor-made qualitative research communities.

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Survey

Create mobile-friendly, intelligent, and visually appealing online surveys for short-term quantitative market research.

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Research Community

Increase community engagement through valuable feedback.

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Enabling a deeper level of probing

Online qualitative research has developed in leaps and bounds over the past decade, and accelerated further due to the world’s increased digitization during the global pandemic. At Crowdtech we strive to stay ahead of the digital curve, improving and enhancing our online research offerings wherever possible. Running online qualitative research communities is an important element of our work. Naturally, effective moderation is critical to the success of any qualitative community, and it is our role to ensure that moderators can carry out their jobs in this space as well as possible. Since qualitative research moved online, moderators have faced the challenge of how to probe deeply and effectively, without the benefit of traditional face-to-face interaction. Enabling moderators to probe in real-time To address this challenge, we have developed what we call our Staircase tool. This brand new tool -part of our community platform- enables customized smart-routing of questions in a survey, the main effect of which is to enable moderators to probe individual responses in real-time, before respondents move onto the next question. Typically, probing would take place after respondents had moved forwards with a survey, meaning that answers to probed questions would be recorded ‘after the fact’. Now the Staircase options allows moderators to drill down on exact responses in the moment of response, enabling moderator and respondent to ‘walk the staircase’ together, getting into a deeper discussion on a certain point or topic. It does this is by honing respondents’ focus in on each individual question rather than presenting them with a set of questions at a time. This allows for deeper concentration on each question, in a way that is customized to individual respondents, taking into account how they have answered the previous question. Allows for drilling-down in qualitative research A further benefit of the Staircase tool that’s part of our Community platform is that it effectively brings the logic of a quantitative survey into a qualitative panel. While the two branches of research have different applications and uses, there are elements of each that can benefit the other. Quantitative research has long had the ability to drill down for greater granularity of research. On the other hand, qualitative research has typically been on a flatter level, set up for in-depth engagement, with the opportunity to probe to a second level on an ad hoc basis. The Staircase tool now marries the best of both branches together, enabling the drilling down process to happen in the qualitative space by utilizing the survey logic of quantitative research. This has the result of being able to address any topic or assess any attitude or behaviour at a deep qualitative level yet following a structured, quantitative approach. Further, it allows respondents to only see their own answers and moderation correspondence. This results in keeping the conversation more focused on their own thoughts and perceptions, rather than being influenced by the rest of the community. Online qualitative research achieves reach and depth Often research solutions focus more on quantitative than qualitative work, due to the fact that the bulk of research sits within this space. At Crowdtech we recognise that both elements are vitally important to our overall offering to clients, and as such as aim to develop both to their optimal capacity. Therefore the Crowdtech staircase is one of the benefits our Community platform has to offer. Digitization has opened up qualitative research in numerous ways, but also posed some difficulties to overcome. With the development of various tools and techniques – the latest being our Staircase tool – we are confident that our online qualitative offering not only matches, but truly surpasses traditional face-to-face alternatives. This results in wider reaching surveys, faster turnaround and now, thanks to the Staircase, greater depth than ever before.

Survey Tool - Superior, more functional and more beautiful

"Survey 2.0", is our name for the next phase development of our survey software and will send even better-looking questionnaires to respondents. Visually attractive questions are a key component of gaining higher response rates. In addition, it is important that, for example, complex surveys that traditionally work better on pc’s and tablets function seamlessly on mobile phones. Survey 2.0 allows you to create one questionnaire layout that reads perfectly on all device types and browsers, meaning you can send out a survey without the extra step of testing across differing devices. We will have our new version Survey 2.0 live in the summer" Better integration with other data sources "With Crowdtech we offer an integrated platform for all forms of research, but it is also important to be able to link our platform to other systems. After all, modern day market research consists of many sources, so it is important to bring this together in a smart way. We are doing this with the development of a Rest API laying the foundation for customers to fully integrate questionnaire data from Crowdtech into CRM systems or other databases. For example, two way integration into Salesforce or Zapier is fully automated in an efficient and easy to implement manner." Real-time data loading into surveys "For an integrated platform, we also require tools that fit together perfectly. This is why we are launching an even smother collaboration between our panel management system and our Survey tool and this will be available in the coming quarter. This will allow you to load real-time data from the Research panel into Survey, enabling flexible and efficient use of this data in questionnaires, communication (e-mails) and data analysis". Quicker "To keep innovating, the platform needs natural maintenance. We rolled out an upgrade earlier this year to make test automation easier. This is an important step towards building more functionality in the future. With more automated tests, this is a faster and less error-prone process. Additionally, we continuously implement non-functional upgrades in the software ensuring the platform complies with the most recent security standards".

10 steps to make research communities work for you

If you want to stay one step ahead of the market and gain more consumer nuance than your competitors, you will need the backing of an online community research. By using this market research tool you will gain valuable insights into the market and in particular the needs, perspective and satisfaction of your target audience. This article gives you the top 10 key steps towards making online community research work for you. 1. Agency and Client make a Great Team The number one priority when looking at online community research is to have a great research team and define the roles each one plays. These roles can be fully outsourced to your partner agency, absorbed within client side research teams or balanced through a hybrid model somewhere between the two. The main roles in the team should include: The Strategic Director - this individual heads up the direction of the team. Their role is to make sure that the strategy is right for the type of information you need and that the research meets the wider business objectives. Engagement Manager - this role involves keeping the online research community running efficiently and getting participants on board. Engagement managers build a community infrastructure that keeps all the members involved and encourages engagement. Content Producer - this is the person who will be in charge of producing content on a continuous basis. The best content will inevitably come from the online research community and this individual will take that and make it applicable to the target audience. Project Manager/Operations Lead - this is a liaison role, and this person will engage with everyone involved from the stakeholders right through to the online community research team. They will provide and analyse metrics to assess how well the community is working. 2. You must have efficient technology It is imperative to use a provider who can offer the type of platform that is just what you need. User experience must be paramount: If someone finds the platform difficult they will stop using it, so be sure to spend time looking at the aesthetics and making sure there is an intuitive user interface. Vitally, look at this from both a researcher and a respondent view, the technology must be seamless for both sides. 3. Proactive engagement is crucial Although technology is a key factor you also need to understand that even if the platform is great to use and gives an easy aesthetic, if people still don't engage the online community will fail. Your Engagement Manager will run the platform, interact with the participants and encourage them to come forward with thoughts and ideas. Areas to look at include: What would make people join the community? What will keep them coming back? What sort of communication are they expecting? Do they know how the information they give will be used? Do they feel that their contribution is valuable? It is the role of the community manager to ensure that all these issues are addressed and that the online community is a success. 4. Inviting the right participants The type of user you are looking for differs greatly from those that generally participate in other forms of research. Online community research has many interactions, so unlike those people who will fill in questionnaires or take part in a focus group for money, your respondents will be engaged for longer periods of time. You will be speaking with the sort of person who enjoys contributing, being heard and who want to make a difference. The way to ensure you get the right type of participant is to send specific and targeted invitations. This means that those who sign up really want to be involved. In many private online research communities you tend to get anywhere between 30% to 60% of members being active each project but an important contributor to achieving the higher levels is by effective participant selection. 5. Be open to creative ways of getting data An online research community is a unique new way of obtaining data and provides dialogue that evolves and offers valuable insights. Yet it needs to have creativity to ensure respondents are co-operating either through engaging surveys and material, or fun activities such as group challenges, brainstorming session and blogging challenges. Working with an agency that is specialised in this field yet has a wide range of communities across business sectors is key as we know what works and what does not. 6. Keep the members motivated When people sign up to online research communities they tend to do so because they want to make a contribution that they know is valued. This type on intrinsic motivation diminishes over time so you want to make sure your participation levels stay high by introducing new ways of motivating and engaging the users. A good way to do this is to have access to a variety of research techniques, introducing a mix of creative research and extremely effective group moderation. A good moderator has a range of tricks and tips to ensure you get the best out of your community. We find that feedback to respondents post research projects is extremely valuable, telling them a summary of the findings and what you will do with the results. This intrinsic motivation is enhanced by knowing they have made an impact. 7. Knowing how often to engage respondents From the outset set clear goals and timescales and make sure members know what is expected from them and how often you will be talking to them. This means they stay focused on completing research tasks so the end goal can be achieved. As ever there are no standard KPi's on this, some communities can have highly frequent research cycles (sometimes weekly) whereas others can be a monthly engagement. Getting the balance between staying on your audience's radar without over working them is crucial. 8. Using the right dialogue There are 2 main ways that people interact with each other in online market research communities: Synchronous dialogue - users interact with each other in real time using an online chat. This is a great method when you want to hold a meeting or discuss an idea. Asynchronous dialogue - users interact via posted content and people make their own comments at times convenient to them. This is the most common form when communicating in online research forums. Of course, both can be used but you need to make sure you pick the right method for the results you need to reach. 9. Keep aware of what is going on Make sure you keep a close eye on the way the Community is performing both at cohort level and with individual members. Are they still creating content and are others responding to this? What is the percentage of posters vs responders? Can you intervene if people struggle with tasks? A good and efficient community manager is crucial, their experience is often the difference in making communities successful. 10. Community Research Technology is a means to an end A good research Community needs to keep you in touch with the needs of your target audience and allow you the agility to make changes, to keep talking and listening to your customers. This flexibility allows you to cover a range of research objectives, whether they be quick turnaround tactical questions or pre planned strategic research projects. The technology should help you connect with your customers, increase your insights and maximise brand understanding. Your research platform must be able to support the key success factors in communities; strong engagement, flexible research, well recruited and balanced sample, and it must be intuitive so your team can seamlessly execute great projects.