Research Panel

Market leader in research panels with full-service support
Tailored to suit the needs of every organization
Reliable feedback and targeted input
Interactive question types available in over 20 languages

Success begins with active listening

A meaningful conversation begins with active listening and continues with ongoing attentiveness. With Crowdtech Panel, you can conduct impactful and engaging quantitative market research with customers and consumers who genuinely care about your company, brand, or product. The panel research or consumer research is conducted within a dedicated community, where everyone is actively involved in driving improvement. Your improvement.

Request free demo Discover our success stories

Your brand, always listened to

One solution for all your quantitative research needs. Explore different research methods within a single platform and leverage over 20 interactive question types to ask the right questions.

Request free demo Discover our success stories

Brands that work with Crowdtech

Create evidence-based solutions

Get valuable feedback and targeted input

Create your own panel with a specific objective in mind: to constantly improve a product or service. Whether it's your own product or you're conducting research on behalf of a client to understand consumer opinions. Who could offer more insightful input and reliable feedback than customers who actively use a product or service? With Crowdtech, you have the ability to establish your own panel of respondents who are either customers or have engaged with the company or organization.

Genuine engagement for accurate insights

The key to successful panel research is having access to a pool of customers you can rely on. Engaging with the right respondents is crucial for obtaining meaningful results. Crowdtech can support you in developing a recruitment strategy that attracts respondents who are genuinely interested in contributing and actively helping organizations enhance their products and services. Explore what motivates respondents, uncover audience preferences, and cultivate long-term relationships with customers, both for your own company and your clients.

Interactive question types available in over 20 languages

With a research panel, you can consistently collect valuable insights from the individuals who are truly important: your customers. Keep your respondents engaged with interactive question types and maintain control over your market research. Crowdtech provides a wide range of interactive question types, offering more than twenty options to ask the right questions at the right time, and in the appropriate language. Our consumer panel technology supports over twenty languages.

Quick, efficient, and collaborative research
20+ interactive question types
Harness collective knowledge
Employ multiple methods

Smart integrations in one online environment

The community portal provides access to important panel member data. Through the Crowdtech Panel system, Crowdtech Panel you have full control over your panel management. You can easily customize the portal, as well as the design and structure of your surveys. By leveraging smart features, you can enhance engagement and collect valuable insights to support the growth and improvement of your organization.

Tailored research for every brand

With this all-encompassing solution for quantitative market research, you have access to an advanced panel management system integrated with top-notch survey software. You operate within a research environment that is fully customized to your goals and organization, incorporating branding, tone of voice, and a recruitment process aligned with your preferred communication style. Establish recognition and trust among your panel members, including loyal customers, and retain control over each research project.

Market leader in research panels

At Crowdtech, we strive every day to enhance and improve customer satisfaction through panel research. Our commitment is to continuously refine our methods, allowing you to build long-lasting and strong customer relationships. Take advantage of our full-service support and benefit from the expertise of a market leader in customer panels. Our dedicated in-house support, in collaboration with our sister company MWM2, is available to assist you throughout the entire process, from design to analysis. To learn more about our solutions, visit our website and find a practical guide that explains how you can easily conduct market research using Crowdtech technology.

Do you have a question? I can provide the answer!

Joost Korse

Crowdtech Support & Panel Management

As a leading provider of private panels, Crowdtech plays a crucial role in understanding and unraveling target audiences on a daily basis. We offer a comprehensive market research platform that encompasses everything from building suitable customer panels to effectively managing and engaging panel members: Our platform allows for independent panel management, and we also provide support in maintaining and optimizing panels. This includes ensuring the right panel composition, achieving high response rates, and fostering an engaged community of panel members.

Exploring new possibilities in panel research

Panel research offers opportunities beyond traditional market research and customer satisfaction surveys. It can be leveraged for product development, testing innovative ideas and concepts, and even enhancing internal processes and employee experiences. With Crowdtech Panel, you have the flexibility to address diverse themes and objectives without the need for multiple tools. By utilizing the platform in this way, Crowdtech goes beyond market research, making a valuable contribution to various aspects of an organization.

Discover the power of Crowdtech Insights

Crowdtech Insights is a specialized platform that allows organizations to collect and analyze valuable insights based on quantitative and/or qualitative data. With this platform, organizations can manage their respondents and stay in touch with their target audience, while gathering feedback and insights to make better decisions.

Here is the complete range of Crowdtech Insights offerings:

Crowdtech Insights

Take advantage of all Crowdtech products and their seamless integration to conduct comprehensive and versatile market research.

Discover Insights

Research Community

Collect qualitative insights through discussions and other interactive research methods.

More information

Survey

Create mobile-friendly, intelligent, and visually appealing online surveys for short-term quantitative market research.

More information

Pop-Up Community

Discover detailed insights with temporary, tailor-made qualitative research communities.

More information

Insight Community

Combine the best of quantitative and qualitative research with our Insight Community.

More information

Research Panel

Find out why research panels are superior to access panels for obtaining customer insights.

Read article

News:

Why customer panels are better than access panels

I am writing this article because I believe it is very important that you know who you are listening to so you know for sure you can trust them and they are who they say they are. With respondents from an access panel it is difficult to find out who they really are, which is why I attached such weight to customer panels. WHAT IS A CUSTOMER PANEL? Before going into the benefits of a customer panel let's first define what a customer panel is. A customer panel is often also described as a dedicated panel or private panel. However, these are access panels disguised as customer panels, they come in different shapes and forms: The most basic form of an Access PanelIn their most basic form, Access Panels come with a background variable showing that a specific person could be a customer of your company. This person is not recruited through your company and you will never be certain if that person is actually your customer. An Access Panel is accessed by many different research companies, brands and organisations, so any relationship developed is solely between the access panel company and the respondents, not between a brand and its customers. When your Access Panel provider recruits for youAn access panel provider can recruit specifically for you and provides other background variables that are important to you. So far so good, just make sure their recruitment is solid and they are not asking blunt questions like "Are you customer of brand X?". The only issue with this kind of panel is that most of the time it is not very customisable and these respondents will also be utilised in studies for other companies. The real deal: A Customer panelA genuine customer panel is built only for your company: with your look & feel, with your tone of voice, a recruitment process that aligns with your other communication and panellists recruited from your own customers. You and your colleagues are the only ones talking to your panellists and all the data that is collected is yours. The panellists know what they signed up for and will be happy to co-operate because they have previously engaged with your organisation and brand. THE DIFFERENCES BETWEEN A CUSTOMER PANEL AND AN ACCESS PANEL In this article I will compare the most recent type of customer panel (the real deal) with access panels. By showing you the pros and cons I think I will show you why your company should really be implementing a customer panel. How motivated are your members? If a person joins your customer panel they do this because they want to help your company and they want to be involved with your company. People who are in an access panel did not join to help your company. They probably want to earn some money in their spare time and at best like to fill in questionnaires. This raises a few questions: Are they really prepared to help or will they do whatever it takes to earn some money? If they join the questionnaire to earn money, how can you make sure their answers are true and that they are who they say they are? If they are motivated by money, why would they spend more time than absolutely necessary on completing the survey? Our experience with customer panels is that you do not need to pay a panellist anything. They like to help your company and like to be involved. This can be seen in the length of open answers, these are 85% longer than those from access panellists. High quality engagement from your members People who are in a customer panel take time to participate and are prepared to answer your questions. You can see this in the average time it takes them to complete a survey compared to access panellist. You do not see any straight liners (every question in a matrix gets the same answer) from your own customers and open answers are more elaborate. What are the differences in costs? If you regularly want to talk to your customers a customer panel is always the better option. It takes some time and effort to setup and you pay an annual fee for using panel management software, but the variable cost (cost per complete) is close to zero, since incentivizing customer panels is generally not necessary. With access panels you pay per complete, so one advantage is that you have no fixed costs. So if you are only looking at the cost of your surveys, then you have to conduct surveys regularly to get a cost advantage from customer panels. Which research panel has more flexibility? Once the panellist has joined your panel you can ask your panellist what you want, when you want. However, what happens when you need speed for agile working? Ask your panellist if they are prepared to react within 4 hours and within your customer panel I am sure you will find a group of panellists who are willing. You need mystery shoppers or community members for a pop up community? It is easy to recruit them from you panel. You have highly motivated panellists so there are always people who want to help. A research panel that allows you to engage By having a private panel your company shows that you are interested in the opinions and ideas of your consumers. People like to be engaged, so this is not only a way of getting insights but also a marketing tool. Never forget that a customer panel is not a national representative sample. People who joined your panel like your brand or want to contribute to your company. They are not representative of the whole population. So if you want to know what the whole population thinks then a customer panel is not suitable for that study. GETTING STARTED WITH A CUSTOMER PANEL To be a successful company you have to listen to your customers and know what is important to them. One of the best ways to do this is by starting a customer panel. At Crowdtech we have spent the last decade helping organisations improve customer satisfaction through customer panels. I have seen a lot of success stories in every industry sector and am happy to share them with you.

Research 525,390 minutes available per year

Over the past 365 days, our clients' surveys have been available 99.96% of the time. This means that surveys taken over a whole year and carried out via Crowdtech were only unavailable for three and a half hours! However, the 210 minutes of 'downtime', as we call it in our professional jargon, always took place during the night, when virtually everyone was asleep. Future reliability guaranteed In order to guarantee that our clients’ research will always be available in the future, we recently migrated our research platform to new servers. These new servers have a much larger capacity and an even better performance. In addition, these new servers are easier to manage and the data on our platform is even more secure. Incidentally, Crowdtech users and respondents were not aware of this migration as this too took place during the night.

The power of a Research Community

Crowdtech is the number 1 supplier of innovative technology to start your own research community. A research community is one of the most effective methods to receive fast and valuable insights about your brand, communications and customer experience. On top of that, it’s a modern and respondent friendly way of doing market research. In case you are not still convinced, we have asked a few of our clients and a respondent to tell you about the power of a research community: “It’s a big advantage of a research community that we can also use it to get insights for quick decisions that have to be made. We cannot get those quick insights with traditional research methods and therefore our research community is very valuable to us.”Ministry of Education & Culture “I really like the community because I can easily respond to short and effective questions. And also because of the feedback I receive, when I have participated in a research project.”Respondent – Anonymous on request “Due to the quick and valuable insights we received in our research community, we were able to realize valuable service improvements. This is realy the power of a research community: it’s fast and you’ll get clear and valuable insights”.I.R.S. “Our research community provides our customers a way to express their opinions and ideas. We see a daily benefit from the valuable feedback and great ideas of our respondents in our research community. The community allows us to start a dialogue with our customers and we receive comprehensive insights around their experiences and needs.”Current client – Anonymous on request